Written by Menswear Style in New Collections on the 9th February 2023

Ben Sherman Global Artist Foundry is proud to announce the SS23 Signature Campaign featuring The Sherlocks, a talented four-piece indie rock band from Sheffield with genuine camaraderie. Since 2010, brothers Kiaran Crook and Brandon Crook, along with friends Alex Procter and Trent Jackson, who later joined the band, have steadily built their loyal grassroots following while performing on the live circuit. It's often said that hard graft eventually pays off; this can be said of The Sherlocks' path to success. With every release, new album, or live tour, they have achieved increasing acclaim and are a hot band to watch in 2023.

They have supported the likes of The Kaiser Chiefs, The Libertines, Kings of Leon, and Liam Gallagher on tour, released a chart-topping single in 2017 and had a Top Ten album release in early 2022. We are proud to put The Sherlocks on your radar; tune in and check it out; expect big things from the lads with the colossal sound of now.

This exciting alliance between musician and brand leads with a novel approach. Created as a venture to engage and partner with musicians, artists, and creatives. It is a support system to help foster creativity for talent at every level, from unsigned, to breakthrough and well-established talent. Ben Sherman plans to champion art for art's sake using its global resources and expertise. Since its inception sixty years ago, music has played an integral role in the brand's DNA; the program's mission is to support talent in innovative and meaningful ways every season. This will include featuring talent in global advertising campaigns, special collaborative projects, creating exclusive content, filming documentaries, metaverse collaborations, and product collaborations benefitting artists and their fans. While building awareness and devising new revenue channels for creatives keen to innovate without the financial risk, Ben Sherman Global Artist Foundry will be a positive force for good, giving back to charitable causes through key partnerships as they roll out through the year. 

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Ben Sherman Global Artist Foundry Presents The Sherlocks with brothers Kiaran Crook and Brandon Crook, along with friends Alex Procter and Trent Jackson.